US Capitol Christmas Tree News

Apex Transportation to Haul the 2020 U.S. Capitol Christmas Tree

Thursday, September 24, 2020

Press Release – The holiday season will be a little brighter this year with the help of Apex Transportation, as it takes on the role of transporting the U.S. Capitol Christmas Tree to Washington, D.C. An annual gift to the nation, the 2020 tree will make its way to the West Lawn of the U.S. Capitol building from the Grand Mesa, Uncompahgre and Gunnison (GMUG) National Forests in Colorado.

Apex Transportation was chosen as the hauler for this year’s tree at the recommendation of Great West Casualty Company and based on industry reputation in Colorado, according to Bruce Ward, president of Choose Outdoors, the non-profit partner that assists USDA Forest Service with coordinating the annual public engagement initiative. The tree will be harvested in early November before making the in-state and cross country journey, arriving at the U.S. Capitol in late November. The tree will be decorated with thousands of ornaments made by Coloradans and will light up the nation’s Capitol throughout December.

Opening its doors in 1996, Apex Transportation had humble beginnings with four trucks, a handful of employees, and ambition. With more than 65 trucks and nearing 90 employees, Apex maintains its success by remembering those early days creating strong relationships within the industry and nurturing a family-like atmosphere that keeps us rolling. With locations in Denver and Pueblo, Colorado, Apex serves the state of Colorado and surrounding states with the ability to go anywhere they are needed. It has been recognized with numerous awards from the Colorado Motor Carriers Association, along with the Pinnacol Assurance Workplace Safety Award and Great West Fleet Safety Awards.

“Being selected to be a part of such a high profile and important symbol for the American people is truly exciting beyond words for us at Apex Transportation,” said Walt Schattinger, president of Apex Transportation. “We are humbled by the graciousness of those who chose us and value their belief and trust in Apex with this incredible adventure. We are deeply honored to have the opportunity to represent the beauty of our state, the integrity of our company and tradition of our country.”

The tree will be in great hands with two Apex employees who will ensure the precious cargo is safely delivered. Theron Schmalzried has 42 years and 4 million miles of experience under his belt. He has received numerous awards during his 23 years with Apex, the most recent being the Long Haul Driver of the Month in September 2019. William “Butch” Hanna has been driving for 41 years, including 17 with Apex Transportation. With more than 105,000 hours, he also has numerous internal awards, including Short Haul Driver of the month in October 2019.

Kenworth Truck Company returns for a seventh year as a sponsor of the U.S. Capitol Christmas Tree program. A specially decaled Kenworth T680 will transport the 50th U.S. Capitol Christmas Tree provided by the USDA Forest Service. Additional transportation partners supporting the journey include Spireon, Inc., Hale Truck and Trailer, Federal Motor Carrier Safety Administration, Truckload Carriers Association, TravelCenters of America and LexisNexis VitalChek Network, Inc.

“The annual journey is only possible with the help of strong partnerships throughout Colorado and beyond state lines,” said Dana Gurdunio, District Ranger, GMUG National Forests. “We’re grateful for the resources Apex Transportation, Kenworth Truck Company and all our partners are providing to help make this the best tour to date.”

For more information on how to get involved, please visit the GMUG National Forests website at https://www.fs.usda.gov/gmug. Follow along the tree’s journey at www.uscapitolchristmastree.com.

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U.S. Capitol Christmas Tree Selected Virtually

Thursday, September 10, 2020

 

Press Release - Each year, one of the nation’s national forests provides the U.S. Capitol Christmas Tree, which graces the West Lawn of the U.S. Capitol in Washington, D.C. throughout the holiday season. The Grand Mesa, Uncompahgre and Gunnison (GMUG) National Forests, in partnership with the Architect of the Capitol, announced that this year’s U.S. Capitol Christmas Tree will be harvested from the Uncompahgre Plateau on the Ouray Ranger District.

The perfect Capitol Christmas Tree must meet specific criteria. The selected Engelmann Spruce stands 55’ tall and 25’ wide and was chosen virtually from among 10 candidates. “The challenge in selecting a tree for the West Lawn is making sure it is symmetrical, full and in the perfect scale to gracefully adorn the U.S. Capitol. In a normal year, we scour the forest for this special tree. Due to the pandemic, we used videos, pictures and measurements supplied by the Grand Mesa, Uncompahgre and Gunnison National Forests to identify a suitable Engelmann Spruce that all Coloradans can be proud of,” said Jim Kaufmann, Director of Capitol Grounds and Arboretum for the Architect of the Capitol.

The tree will be harvested in early November before making its journey to the East Coast, arriving at the U.S. Capitol in late November. The Capitol Grounds and Arboretum team will secure and decorate the tree with thousands of handcrafted ornaments from the people of Colorful Colorado. The tree will be lit in early December 2020; the annual lighting of the U.S. Capitol Christmas Tree is a time-honored tradition of more than 50 years.

Choose Outdoors, Colorado Tourism and a host of other partners, sponsors, and volunteers are contributing funding and in-kind support of the project. GMUG Forest Supervisor Chad Stewart noted that it’s been a true collaborative effort so far. “This year’s tree selection was a little nonconventional, but we are very excited to have the tree selected and look forward to the next phase of the project, planning the tree cutting ceremony,” he said.

For more information on how to get involved, please visit the GMUG National Forest website. To learn more about the history of the U.S. Capitol Christmas Tree, please visit the Architect of the Capitol website.

 

Governor Polis, Forest Service Celebrate U.S. Capitol Christmas Tree from Colorado

Monday, July 27, 2020

Delta, CO – Governor Jared Polis with USDA Forest Service Acting Regional Forester for the Rocky Mountain Region, Jennifer Eberlien, Director of Communications and Sponsorships, Jodi Massey and Director Cathy Ritter from the Colorado Tourism Office, announced the kick-off of the 2020 Capitol Christmas Tree project. Governor Polis and special guests encouraged Coloradans to “Experience Your Nature”, the theme of this year’s tree, and get involved with making an ornament for the tree.

“I’m thrilled that one of Colorado’s magnificent Engelmann Spruce is heading to Washington D.C. to represent our state at the U.S. Capitol during the holidays this year,” said Governor Jared Polis. “Coloradans are proud of our state’s natural beauty, forests, and incredible outdoor spaces, and I’m glad the rest of the country will be able to see a small piece of the majesty that Colorado offers. While this is a difficult time for people across our state and across the country, I hope that Colorado’s contribution to the national Christmas spirit can help bring us all together.”

Every year since 1970, USDA Forest Service has provided the U.S. Capitol Christmas Tree. Several smaller, companion trees will also be sent to Washington, D.C., to decorate government buildings and public spaces. Providing the U.S. Capitol Christmas Tree, also known as “The People’s Tree,” is a great honor for the State of Colorado and the Grand Mesa, Uncompahgre and Gunnison (GMUG) National Forests. It provides an opportunity to highlight the state’s breathtaking cultural and natural resources and Colorado’s world-class recreational settings and activities. The tree will be displayed on the west lawn of the U.S. Capitol Building in Washington, D.C., with a public tree-lighting ceremony in early December 2020.

“The GMUG is honored and excited to be providing the U.S. Capitol Christmas Tree. The GMUG plays an important role in Experiencing Your Nature and we look forward to highlighting all that the GMUG has to offer. We are thrilled about the opportunity to work with and showcase the great state of Colorado” said Acting Regional Forester, Jennifer Eberlien.

“We sincerely hope the gift of this towering tree from Colorado for the Capitol lawn helps inspire deep pride in America the Beautiful and happiness throughout the holidays, while showcasing the splendor of Colorado’s Mountains and Mesas region," said Colorado Tourism Director Cathy Ritter."

The U.S. Capitol Christmas Tree initiative is made possible with cash and in-kind contributions from companies large and small as well as volunteers locally and across America, who provide vital support of time and resources. Sponsors include Kenworth Truck Company, Apex Transportation, Spireon, Inc., Hale Trailer, Federal Motor Carrier Safety Administration, Truckload Carriers Association, Great West Casualty Company**, LexisNexis VitalChek Network, Inc., TravelCenters of America, Montrose County Event Center and Bass Pro Shops.

The Forest will be working closely with Choose Outdoors for the project along with a host of other partners, sponsors and volunteers who will contribute funding and thousands of hours to help make ornaments and transport the tree from Colorado to Washington, D.C.

“The annual journey is only possible with the help of strong community partnerships throughout Colorado and beyond state lines,” said Bruce Ward, President of Choose Outdoors. “We’re grateful for the time and resources that are generously provided to celebrate our public lands and help bring hope and joy to the nation.”

Communities will be encouraged to share the experience of caring for, decorating and transporting this gift from Colorado to Washington D.C. For more information on how to get involved and follow the excitement visit the Capitol Christmas Tree website at https://www.uscapitolchristmastree.com.

 

‘The People’s Tree’ Lights up the Capitol

Friday, December 06, 2019

 

A special gift from the Carson National Forest has successfully completed its cross-country journey to Washington, D.C.

Harvested on Nov. 6, 2019, the massive 60-foot blue spruce, known affectionately as the “People’s Tree,” traveled over 2,000 miles and stopped for celebrations in 25 communities before arriving at the U.S. Capitol in late November. Today, the tree stands on the West Front Lawn of the U.S. Capitol Building and is decorated with thousands of handcrafted ornaments made by New Mexicans.

The tree was lit Wednesday evening by the Speaker of the United States House of Representatives Nancy Pelosi during a public tree lighting ceremony on the West Front Lawn.

Season 15 winner of the Voice, Chevel Shephard, kicked off the Christmas spirit with a traditional melody, followed by the U.S. Army Brass Quintet and remarks from the New Mexico Delegation, New Mexico Governor Michelle Lujan Grisham, and USDA Forest Service Chief Vicki Christiansen.

The tree will be lit from nightfall until 11 p.m. each evening through Jan. 1, 2020.

The annual lighting of the U.S. Capitol Christmas Tree is an honored tradition of more than 50 years. In fact, the “People’s Tree” dates back to 1964 when Architect of the Capitol J. George Stewart, at the suggestion of the Speaker of the House John W. McCormack, established the yearly tradition of decorating a tree on the West Front Lawn. Since 1970, the USDA Forest Service has provided the trees. Each year a different national forest has been invited to provide “The People’s Tree” to celebrate the holidays. The Forest Service also works with state forests to provide smaller companion trees for offices in Washington, D.C.

 

Tree Cutting and Celebration Kicks Off Nationwide Tour for the 2019 U.S. Capitol Christmas Tree

Thursday, November 07, 2019

People from all over the Land of Enchantment witnessed the harvesting of the 2019 U.S. Capitol Christmas Tree from the Carson National Forest. The event, which was several months in the making, kicked off shortly after sunrise on Wednesday, Nov. 6, 2019.

Before the 60-foot blue spruce was harvested, an audience listened to remarks from several dignitaries, including Michelle Lujan Grisham, the Governor of New Mexico. She tells us about the pride she and other New Mexicans share about the public lands found in New Mexico. "New Mexico is incredibly proud of our beautiful forests and great outdoors," said the Governor. "It's such a privilege to share a small piece of our public lands with the nation’s capitol for this year's celebration."

Once the tree was cut from the ground, it was hoisted into the air by cranes provided by Wilbanks Trucking Services, LLC. The tree was then placed and secured onto a Kenworth W900 transport trailer provided by Hale Trailer and removed from the Carson National Forest to embark on a nationwide tour. The tour kicks off on Nov. 11 and will visit 30 communities before arriving in Washington, D.C. on Nov. 25, 2019.

 

This is not the first time the U.S. Capitol Christmas Tree was harvested from a national forest in the Southwestern Region of the USDA Forest Service. In 2009, a blue spruce tree was harvested from the Apache-Sitgreaves National Forests in Arizona. An Engelmann spruce tree was harvested from the Santa Fe National Forest in 2005. The first U.S. Capitol Christmas Tree harvested from the Southwestern Region of the Forest Service was a blue spruce from the Carson National Forest in 1991.

Cal Joyner, Regional Forester of the Southwestern Region of the Forest Service, calls it an honor to provide the capitol with a Christmas tree once again. "Service is in our name, it’s one of our core values, it's an honor to serve all of you every day," Joyner said to onlookers at Wednesday’s harvest. "The Forest Service is excited to celebrate the diversity of New Mexico." Video of the 2019 Capitol Christmas Tree harvest is available on the Carson National Forest's Facebook page.

 

The U.S. Capitol Christmas Tree cutting and celebrations are made possible with donations of time and resources from companies large and small as well as volunteers locally and across America. Sponsors include Kenworth Truck Company, Wilbanks Trucking Services, LLC, Spireon, Inc., Elvis Duran & Alex Carr, Hale Trailer, Federal Motor Carrier Safety Administration, Great West Casualty Company, Meritor, Public Service Company of New Mexico, TravelCenters of America, Truckload Carriers Association, Husqvarna, Town of Red River, The Joy Trip Project, Alaska Airlines, Heritage Hotels & Resorts, Taos County, New Mexico Oil and Gas Association, Presbyterian Healthcare Services, National Forest Foundation, Red River Brewing Company, Christmas Tree Promotion Board, National Press Club, LexisNexis VitalChek Network, Inc., Bass Pro Shops, Red River Ski & Summer Area, Lifts West and MTC, Inc

To follow the tree during the journey to Washington, D.C., visit www.capitoltreetracker.com.

Gov. Lujan Grisham announces winner of 2019 U.S. Capitol Christmas Tree Essay Contest

Monday, November 04, 2019

Gov. Lujan Grisham and the Carson National Forest on Monday announced Asher Dean, a fourth grader from Arroyos del Norte Elementary in Arroyo Seco, as the winner of the 2019 U.S. Capitol Christmas Tree Essay Contest. 

Hundreds of essays were submitted to the contest, for which fourth graders from around New Mexico were invited to write about why they love New Mexico’s forests and public lands in line with the theme of the 2019 U.S. Capitol Christmas Tree, “Delivering Enchantment!” With his winning entry, Mr. Dean has won a once-in-a-lifetime opportunity to travel to Washington, D.C., and join Gov. Lujan Grisham and the Speaker of the House in lighting the U.S. Capitol Christmas Tree.  

“New Mexico is proud to be providing this year’s Capitol Christmas Tree,” Gov. Lujan Grisham said. “I was so encouraged by the many wonderful essay submissions we received about the importance of New Mexico’s public lands and forests. Asher’s essay spoke so eloquently about the beauty he sees in New Mexico public lands, and I am thrilled that he’ll be joining me in our nation’s capital to see a beautiful tree from Northern New Mexico on display for so many to enjoy.”

Every year, U.S. Department of Agriculture’s Forest Service selects one lucky national forest to provide the best possible Christmas tree to place on the West Lawn of the U.S. Capitol building. The tradition of the U.S. Capitol Christmas Tree, or the “People’s Tree,” began in 1964, and in 2019 New Mexico will be providing the tree for the third time.

This year’s tree, coming from the Red River area in the Questa Ranger District of the Carson National Forest, will be felled in a cutting ceremony on Wednesday, Nov. 6. The contest was organized in coordination with the U.S.D.A. Forest Service and supported by the non-profit organization, Choose Outdoors. 

 

Kenworth W990 Features Special Design for 55th U.S. Capitol Christmas Tree Tour

Thursday, October 31, 2019

A special Kenworth W990, sporting a dynamic graphics wrap, will transport the 55th U.S. Capitol Christmas Tree from the Nov. 6 tree-cutting ceremony in Carson National Forest in New Mexico to the tree-lighting ceremony in early December on the West Lawn of the U.S. Capitol Building in Washington, D.C.

“When we were contacted to see if we would be interested in transporting the U.S. Capitol Christmas Tree, we were honored to even be considered,” said Shane Phipps, safety director for Wilbanks Trucking Services. “It didn’t take us long to say ‘yes.’ Everyone here is very excited about taking part in moving this special tree. While we’re a company that specializes in heavy haul, we’re also very experienced in moving oversized loads – and the U.S. Capitol Christmas Tree is just that. Moving the tree will be unique for us, but we’re more than capable. We’ll even be using our own multiple cranes to lift the tree onto the back of the trailer.”

Wilbanks employees Josh Garcia, Brum Stephens, and Josh Rice were nominated by their peers and selected by company leadership to drive the special Kenworth W990. “They’re excited not only for the tour, but for being able to drive the newest Kenworth,” he said. “We run close to 100 trucks in our operation, including several Kenworths, but the W990 is new, so our guys can’t wait to get behind the wheel.”

For the sixth consecutive year, a Kenworth truck will deliver “The People’s Tree.”

“Over the years, we’ve heard how special this trip is for the trucking company making the delivery, and how meaningful the tour is for adults and kids alike when the U.S. Capitol Christmas Tree makes its way through all the towns to Washington, D.C.,” said Laura Bloch, Kenworth assistant general manager for sales and marketing. “The annual lighting of the U.S. Capitol Christmas Tree is an important American tradition. The tour brings American pride to all those involved, and to all those who see the special tree traveling across America. We’re especially excited that the Kenworth W990 will again transport the tree.”

The W990, which is equipped with a 76-inch mid-roof sleeper, also features the PACCAR Powertrain with the PACCAR MX-13 engine rated at 455-hp and 1,650 lb-ft of torque, PACCAR 12-speed automated transmission, and PACCAR 40K tandem rear axles. The truck is also specified with the W990 Limited Edition interior, premium Kenworth GT703 seats and audio system, Kenworth Nav+HD, predictive cruise control, 1800W inverter, 180-degree swivel passenger seat, and Kenworth TruckTech+® Remote Diagnostics.

 

U.S. Capitol Christmas Tree to be Harvested from Carson National Forest Nov. 6, 2019

Wednesday, October 30, 2019

After nearly a year of planning, the time has come to harvest the 2019 United States Capitol Christmas Tree — a 60-foot blue spruce — from the Carson National Forest. USDA Forest Service is hosting two public events Wednesday, Nov. 6, in partnership with the Town of Red River and project sponsors, so New Mexicans can both witness and celebrate this important moment in the yearlong campaign.

Cutting Ceremony (Carson National Forest, meet at Red River Conference Center)
The cutting ceremony will take place at 9:00 a.m. within the Carson National Forest and include brief remarks by representatives from the Forest Service, New Mexico Gov. Michelle Lujan Grisham, Choose Outdoors, New Mexico Tourism, local elected officials, and project partners. 

On Nov. 6, shuttles will bring attendees to and from the cutting, as parking is not available at the site. Those wishing to attend the cutting will meet at the Red River Conference Center and shuttles will run continuously starting at 7:30 a.m, with the cutting ceremony beginning at 9:00 a.m. Refreshments and bathroom facilities will be available. Once the tree is cut, it will be lifted by cranes provided by Wilbanks Trucking Services, LLC, and secured to a trailer provided by Hale Trailer before being transported out of the forest by a Kenworth W990. Attendees may remain and watch as the tree is loaded onto the trailer up until 11:30 a.m., when the last shuttle will depart to return to the Red River Conference Center. Attendees are advised that the event is outside and to dress appropriately for inclement weather, including rain or snow.

A live stream of the cutting will be available online on Facebook via CarsonNF and USCapitolChristmasTree will be shown at the Red River Conference Center and the Red River Brewery.

Community Celebration (Red River Conference Center, 101 River St, Red River, NM) 
The community celebration at the Red River Conference Center will take place from 12:00 – 3:00 p.m. The tree will be on display for the first hour, along with celebrations for Smokey Bear’s 75th anniversary and a Christmas cookie party. Children should bring their Christmas wish lists, as Santa Claus will be in attendance.

Both events are free and open to the public, and registration is not required. We hope you can join us in person or online! 

Wilbanks Trucking Services, LLC to Haul the 2019 U.S. Capitol Christmas Tree

Friday, August 23, 2019

 

The holiday season will be a little brighter this year with the help of Wilbanks Trucking Services, LLC, as it takes on the role of transporting the U.S. Capitol Christmas Tree to Washington, D.C. An annual gift to the nation, the 2019 tree will make its way to the West Lawn of the U.S. Capitol building from the Carson National Forest in New Mexico. This is the second time a tree has been selected from the Carson and third time from New Mexico.

Wilbanks Trucking also will provide crane support as the tree is cut in early November and prepared for the 2,000-mile expedition, which will include a series of 30+ community celebrations and culminate with the official tree lighting in early December.

Wilbanks Trucking was chosen as the hauler for this year’s tree at the recommendation of Great West Casualty Company and based on industry reputation in New Mexico, according to Bruce Ward, president of Choose Outdoors, the non-profit partner that assists USDA Forest Service with coordinating the annual public engagement initiative.

Ronnie Wilbanks started the organization in 1987 with only a few trucks in the backyard in Artesia, NM and has since grown to employing 250 with additional locations in Hobbs, NM and Odessa, TX — weathering the storms of the boom and bust oil and gas industry. Many of Wilbanks’ trucks are custom built to assist in the construction of oil and gas rigs, and employees are experts in hauling oversized, overweight loads, making them the perfect fit to transport the U.S. Capitol Christmas Tree.

“Wilbanks is proud to provide everyday logistics services to transport the 2019 U.S. Capitol Christmas Tree, and to represent New Mexico and its diverse resources spanning from the Oil and Gas Industry in the Permian Basin, to its beautiful national forests in Northern New Mexico,” said Shane Phipps, Safety Director, Wilbanks Trucking Services, LLC.

Three Wilbanks employees will ensure the precious cargo is safely delivered, having been nominated by peers and selected by company leadership.

Josh Garcia is a second-generation employee whose passion for trucking started from the age of 6, riding along side with his father. Garcia’s father and uncle were the first two employees of Wilbanks Trucking in 1987. Garcia joined the team professionally straight out of high school in 2004. Starting as a swamper, Garcia obtained his CDL in 2006 and has obtained the skills to operate a gin pole truck, tandem, forklift loaders, and cranes. Promoted into management, his knowledge and skills in the rig moving industry have proved vital in overseeing daily field operations. Garcia says, “I feel honored to be selected as part of the transportation of the U.S. Capitol Christmas Tree. I have hauled thousands of oversized loads in the oil and gas industry, so hauling the Capitol’s Christmas tree will be an amazing opportunity and exciting challenge.”

Josh Rice has been a part of the Wilbanks organization for more than 15 years and driving commercial vehicles for 20 years. As a third-generation rig mover, he is passionate about his profession, primarily servicing the oil and gas industry of eastern New Mexico and west Texas. Rice has hauled over 10,000 oversized loads including sub structures and derricks which range in weight from 50,000 to 200,000 pounds. He is NCCCO lattice boom certified to operate crawler cranes as well as forklift certified, and can also operate gin trucks and tandems. Rice says, “I feel a great sense of responsibility to be able to participate in this annual tradition. Christmas is my favorite holiday! This grand tree represents family and tradition to millions of Americans across the United States, as I know it does for me. This adventure will definitely be one of the most unique and memorable hightlights of my career.”

Brum Stephens has hauled everything from cattle and cotton to farm machinery and steel beams. He started in the oilfield in 1996, originally selling drill bits before launching his own business in 2000 providing rental trailers, manlifts and field welders with trucking services and support on rig moves. Stephens ultimately sold to and joined the Wilbanks Trucking team in 2013. About the honor Stephens says, “Less people have hauled a Christmas tree to the Capitol than have won the lottery. This is my lottery win! It will definitely be something I will never forget, and something that my children and grandchildren can look upon and have a sense of pride.”

Kenworth Truck Company returns for a sixth year as a sponsor of the U.S. Capitol Christmas Tree program. A specially decaled Kenworth W990 will transport the 55th U.S. Capitol Christmas Tree. The Kenworth W990 is equipped with a 76-inch mid-roof sleeper and features the PACCAR Powertrain with PACCAR’s MX-13 engine rated at 455-hp and 1,650 lb-ft of torque, 12-speed automated transmission, and 40K tandem rear axle. The truck is also specified with the W990 Limited Edition interior, premium GT703 seats and audio system, Kenworth Nav+HD, predictive cruise control, 1800W inverter, 180-degree swivel passenger seat, and Kenworth TruckTech+® remote diagnostics. The W990 will provide a very comfortable work environment for this year’s tour drivers.

“Kenworth is proud to once again play a part in delivering the ‘People’s Tree’ to our nation’s capital,” said Kurt Swihart, Kenworth marketing director. “The cross-country tour offers the opportunity for people to see this national symbol of celebration, and the Kenworth W990 is the right truck for this important job.”

“The annual journey is only possible with the help of strong partnerships throughout New Mexico and beyond state lines,” said Ricardo Martinez, Deputy District Ranger, Carson National Forest. “We’re grateful for the resources Wilbanks Trucking and Kenworth Truck Company are providing to help make this the best tour to date.”

Additional transportation partners include Spireon, Inc., Truckload Carriers Association, Hale Trailer, Federal Motor Carrier Safety Administration, Meritor and LexisNexis VitalChek Network, Inc., in addition to local and national partners including Elvis Duran & Alex Carr, PNM Resources, Husqvarna, Alaska Airlines, Taos County, and Christmas Tree Promotion Board.

For related news, events and tour information, and to track the tree cross-country, visit www.uscapitolchristmastree.com, along with Facebook, Twitter and Instagram.

 

Oregon Tourism Communications Program or Initiative Award Went to U.S. Forest Service, Willamette Valley National Forest, Choose Outdoors and the Willamette Valley Visitors Association

Monday, April 15, 2019

The Oregon Tourism Communications Program or Initiative Award, presented at the Oregon Governor’s Conference on Tourism in Eugene, commends an effective communications program or initiative that influences the positive reputation of an organization and inspires travelers as they choose destinations. This award celebrates the best domestic or international communications program or initiative that resulted in quality earned media coverage and inspired travel to Oregon.

The U.S. Forest Service, Willamette Valley National Forest, Choose Outdoors and the Willamette Valley Visitors Association were recognized for their work on the U.S. Capitol Christmas Tree Campaign. The 2018 U.S. Capitol Christmas Tree team, comprised of staff from the Willamette National Forest, Choose Outdoors, Travel Oregon, Weinstein PR, Willamette Valley Visitors Association, and many sponsors, collaborated to execute an incredibly successful nationwide campaign. The efforts of the team highlighted the value of experiencing and caring for public lands through the #ItsAllYours and the #FindYourTrail campaigns. In addition, visitors and locals were encouraged to get outdoors during the “Find Your Ornament” contest. The success of this project, including incredible media coverage totaling 284 stories reaching an audience of more than 438 million, was a direct result of bringing talented and creative team members in to achieve more together.